Scientist Dr. Adam Hart-Davis is BeSeenOnABike Patron. "This sounds like a splendid organization, and I should be glad to be Patron."

"Whilst riding my bike I use a pink and yellow jacket to be visible and so stay alive!"

At night you must use white front & red rear lights - but this is not enough to be seen by motorists. Drivers can be BLIND to cyclists - they may be looking but sometimes they just don't see cyclists! Cyclists are in competition with other road users for motorists' attention. This is known as inattentional blindness. Cyclists must make special efforts to get motorists attention - the 'Survival of the Brightest'" says BeSeenOnABike MD Chris Street.More...

The Highway Code & BeSeenOnABike has safe cycling advice & stats for adults, teenagers and child cyclists. RoSPA have cycling safety stats. For safe cycling info go to - bike checklists, cycle lighting, bicycle training and high visibility standards.